A viral World Cup campaign tapped into a familiar conversation among Egyptian football fans, prompting debate over hope, expectation and decades of World Cup disappointment. Al Jazeera’s Yasmeen ElTahan explains.
Published On 26 Jun 2026
Trending
- AMTY Names Felix Obika Logistics Person of the Year – THISDAYLIVE
- Court to rule on admissibility of Emefiele’s statements written in EFCC custody
- Nigeria Wins Election Into UN CEDAW – THISDAYLIVE
- Stock Market Down N959bn on Profit–taking in Aradel Holdings, Others – THISDAYLIVE
- Colossal and the US Government Are Creating an Endangered Species ‘BioVault’
- Nigeria-Ethiopia INFF Partnership as Focus for Development Financing in Africa – THISDAYLIVE
- In Other Journals | Science
- Senegal v Iraq: World Cup 2026 – live | World Cup 2026
Why did these World Cup ads strike a nerve in Egypt? | World Cup 2026
