Big news, little brothers (and sisters): the 24/7 Big Brother live feeds will be available on YouTube this season, the first time that’s ever happened. Just not, like, 24/7. We’ll explain.
The Big Brother season 28 24/7 feed goes live on Friday, July 10 at 9 p.m. ET/6 p.m. PT. The feeds will be available in full on Paramount+ and on Paramount’s Pluto FAST service. The feeds will also debut on the Big Brother YouTube channel at that time, but there will only be “available for limited periods following each episode throughout the summer,” Paramount revealed.
There are currently no additional details available on just how “limited” those periods will be. Fortunately, Pluto is (also) free.
The season 28 cast will be revealed live on YouTube at noon ET/9 a.m. PT today. Paramount and CBS are calling it the “inaugural Big Brother: Broveal.” In the Broveal livestream, Big Brother host Julie Chen Moonves will open the door to the “Big Brother: Time Trip”-themed house. The waiting room for the YouTube livestream is now open.
The 90-minute Big Brother season 28 premiere launches one day earlier, on Thursday, July 9 at 8 p.m. ET/PT. The hourlong Big Brother: Unlocked comes the following night, Friday at 8 p.m. ET/PT. After that, the live feeds go up. Then a 90-minute Sunday Big Brother episode (8 p.m. ET/PT – 9:30 p.m.) caps off the opening weekend.
Paramount boasts the coming Big Brother season will have “the most original hours of programming in 25 years” — in other words, since Big Brother‘s debut in 2000. Each Wednesday Big Brother episode will be 90 minutes, and a Big Brother: Unlocked will air each Friday night throughout the season. One more milestone: later this summer, Big Brother will become the first primetime series to reach 1,000 original episodes.
